Keyword Research
Identifying the most important keywords for your website is the foundation os all SEO
SEO Friendly URLs
Main page keyword included in the URL
Title Tags
Short keyword specific. This is the text that shows in the browser tab
Keyword specific page titles
A keyword rich title adds to your SEL score
Correct use of "H" tags
H1, H2 and H3 tags tell the search engine that these parts of the page are more important
Eye catching images
Interesting and apealing images entice your visitor to stay on the site longer
Original Video content
Great video content will keep users on your site longer and is a great way to communicate your message
Engaging content - Keyword and symantic (LSI?)
Great content keeps the interested reader longer. Sprinkle in your main and related keywords and the search engines are happy too.
Responsive Design
Google has endoresed responsive design as the way to have your werbsite look great on any device without having to maintain seperate code for each
Outbound links
Having links on your site to related content and organizations improves teh 'authority' of your site with the search engines
Internal links
Links between pages on your site make for less cluttered menus and give Google easy access to all your pages
Image optimization
Having correctly sized and optimized images reduces the load time of your pages.
Social Sharing
When people mention your company on social platforms like Linked or Facebook and review sites like Yelp and Google My Business Google can validate teh reputation of your site
Local Business Citations
Google trusts websites that have listings on reputable business directories, review and listing service
Make it fast
Speed is a major ranking factor. Optimizing the speed of your site can make a huge difference especially on mobile
